It’s not. AI is creating more work, more noise in the system, and more costs for people who can’t afford to mitigate the spam it generates.
The real value add in AI is the same as shrinkflation. You dump your clients into paying more for less, by insisting work is getting done that isn’t.
This holds up so long as the clients never get wise to the con. But as the quality of output declines, it impacts delivery of service.
Spotify is already struggling to deliver services to it’s existing user base. It’s losing advertisers. And now it will have fewer people to keep the ship afloat.