From a communist lens, the money to give the CEO a raise is the value of labor that workers provided, taken by the CEO instead of shared among the workers who provided it.
So (from that lens) the money going to the CEO is being stolen from the workers, the money is the car in the analogy. But the headline is framing the situation as “X got this thing worth a lot” without considering where the value came from.
Workers whose labor value have been stolen are like a person whose car was stolen, waking up to a positively-framed article about someone else receiving the stolen goods.