Utah Sports Commission paid an undisclosed sum in sponsorship fees to entice the UFC, and Smith Entertainment Group put the cherry on top by guarding against low-ticket-sales fears...putting up som...
How did Salt Lake City land two UFC pay-per-views within a year? After two previous attempts at hosting an MMA event in Utah fell short of expectations, a half-decade wait, shifting demographics and economics, plus a pinch hit from a new face with some juice wound up creating the perfect storm.