Bingo. He's following a WELL KNOWN playbook of making the company both leaner in terms of expenses, and trying to add revenue, with zero care about long term viability of the company.
The goal is to make the books look better then they are, so that you can dupe investors into thinking the turd you just shined up isn't a turd.
EVERYTHING he's doing is logical when you look at it in that sense, they are throwing a coat of wax on a used lemon to dump it on some unsuspecting suckers for a profit.