Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says

  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
HorreC,
HorreC avatar

lets spend more money on gifts,lunches, and travel on meeting with advertisers that our marketing team hasent had to do in most of the time we have been a company (that was done by the C level people to hear them talk about it). No this will go better then paying our bills and giving features that paying customers want (like access to the platform, unlike what they were given this last weekend).

marshadow,

Fisticuffs? Blade weapons? ….oh. Face to face meetings. (Insert scene from Office Space where that nerdy-looking guy is driving in rush hour traffic playing “Damn It Feels Good To Be A Gangster” like it’s his anthem)

ShinyBiscuit,
@ShinyBiscuit@beehaw.org avatar

Nerdy-looking guy. You mean Michael B…Bolton!?

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