Nope. You call them up and go, "This is happening and we're running a story. Care to comment?" You should even have a list of questions to ask if they agree. They can give you bullshit answers if they want, then you point those out and add that to the story. It doesn't have to affect the story. Facts are facts, and they can try to explain it away, but can't. You're still holding them accountable. You're just also giving them a chance to apologize or own up to it. And if they dont' comment, you include that.
Steve and crew are amazing tech journalists. They're doing great work. But that's a miss in this whole thing.