Sorta related, I’ve talked about humans eating less meat and how vegetarians/vegans have the wrong approach. It’s usually the animal cruilty or eat healthier approach with them, I’ve been saying that to ease people into the vegetarian camp they need to not try to make it a thing.
Baby steps, the way I go about it is I cook my friends delicious food and it just happens to be vegetarian. If you can get them to like a food and want the recipe it’s a win, one less meatless meal they’ll have occasionally. Rice and repeat and hopefully one day they’ll have a handful of meatless meals a week.
I’m Mexican and we have a ton of flavorful vegetarian meals, my personally favorite dish is enchiladas de queso y mole poblano. Im not even vegetarian or vegan, I just decided one day that I should cut some meat out of my diet, after checking what I’m currently eating it turns out I already eat at least 6 meatless meals a week… All cause we just have a lot of really good vegetarian meals in my culture.