I’ve been on there for a couple weeks now. I think they will likely introduce ads at some point. But for now it’s a nice little ad free space.
As for the feeds, they just introduced custom feeds so you can pick and choose what feeds you want to see. All the feeds are open source as well so you can see the details of each feed, and make your own if you like.
Initially the only feed was What’s Hot which was posts with 12+ likes. Now I have 10 or so custom feeds I can switch between. It’s not perfect but it’s a step in the right direction. My big looming concern is how they will eventually monetize
Is Bluesky Billionaire-Proof? (The Intercept) (theintercept.com)