Since Reagan you've worked the yellow journalism angle with Fox and talk radio and now the social media and podcast angle, to goose that amygdala, the emotional response, to maximum #political effect. "Urban" crime in lurid spectacle, Trans people "corrupting" your children, secretly "Communist" liberal infiltrators, etc. It's quite awesome really, you've assembled and captured a formidable, highly motivated audience that clings to your lies desperately to tell it how to think and act, hamstrung as they are by emotional overload. Reality, morality, logic, legality, reason, sanity: none of it matters. The emotional servicing is the whole game.
The problem is you're now a victim of your success. Because you've created a quasireligious movement, not a political one. Ideas and policies don't matter, serving the psychological needs of very broken Americans, many of whom you helped break, is the imperative now. You've reached a dead end. You're trapped.