mosseri

@mosseri@threads.net

Head of @instagram, supporting @threads, father of three boys, and married up

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crumbler, to random

This is not a question an app asks when it wants to avoid being a place to discuss news and current events

mosseri,

Just to clarify, and this is on me for not being specific enough in my language historically, we're not trying to avoid being a place for any news. News about sports, music, fashion, culture is something we're actively pursuing. Political news is the topic where are looking to be more careful. Politics is already very much on threads, and that's okay, we're just not looking to amplify it.

mosseri, to random

The ability to mute notifications on your Threads posts is now available to everyone. Quote controls have also fully rolled out, allowing you to remove unwanted reshares of your posts (you can always limit who can quote you when you post).

I’m proud that the team is working on features like these to help keep Threads a positive place and give you more control of your experience. Try these out, and let me know what you think in the replies.

mosseri, to random

Anybody have any exciting non-fiction book recommendations? 📚

mosseri, to random

Last week my eight year told me, in a heartfelt effort to cheer me up, “you’re not that bad a dad.” Last night he told me he had some feedback for me and proceeded to deliver it gently.

mosseri, to random

We’re starting to test a new web experience on threads.net that lets you pin separate columns for your favorite searches, tags, accounts, saved posts, and notifications. If you’re in the test, please let us know what you think 🙏🏼

mosseri, to random

In an effort to make it easier to find timely, relevant content on Threads, we’re introducing a Recent tab for your searches. Search results here are still evaluated for quality, but you can now see them in chronological order.

As a reminder, your Following feed is also in chronological order, so you’ll always see the most recent posts first in that feed as well.

mosseri, to random

FYI we recently rolled out the ability for our third-party fact-checking partners to review and rate false content on Threads. Previously, we matched near-identical false content on Threads based on what was fact-checked on Facebook and Instagram. Now fact-checkers can rate Threads content on its own.

mosseri, to random

Interviewed @ezee about her experience as a creator and what advice she has for other creators out there. This is the first of a series of interviews, which is a new format that I’m trying out, feedback welcome 🙏🏼

https://www.instagram.com/p/C682pGBMwDU/

mosseri,

looks like you are getting a lot of hate from that one account, so definitely restrict them (in addition to reporting them) to protect yourself

mosseri, to random

The ability to limit who can quote your Threads posts is now available to everyone. You can allow quotes from everyone on Threads, only the people you follow, or disable quote posts entirely. I hope this will help keep Threads a more positive place and give people more control over their experience. If you’ve been using this feature, would love to hear your thoughts.

mosseri, to random

Ranking update 🔔

Smaller creators historically haven’t gotten their fair share of reach on Instagram, and we want to change that. So we’re making some changes to how we rank recommendations to give smaller creators a better chance of breaking through. We are rolling this out slowly but hope smaller creators start to see the benefits over the coming months.

https://www.instagram.com/reel/C6bUBxhrQRh/

mosseri,

I should clarify this does not apply yet to Threads, but we’re exploring bringing some of these ideas to Threads ranking as well.

mosseri, to random

I posted about some major changes to ranking that will affect both craters and aggregators this morning: we’ve started to replace a post that we’re recommending with the original one, if we can find it, and we are going to stop recommending posts from aggregators over the next few months. We doing plan to demote posts from any aggregators you follow.

https://www.instagram.com/reel/C6Y0tfRLyfa/

mosseri, to random

AMA question: “Can you explain how hidden words works on threads?”

mosseri, to random

AMA question: “What’s the benefit of quote control on threads?”

mosseri, to random

Today on Threads, we’re expanding Hidden Words, which until now only were applied to replies, so you can filter out unwanted content from feeds, search, profiles, and post replies on Threads. We’re also testing ways to select who can quote you and the ability to mute notifications on your posts. I hope these features give you more control over your experience on Threads and help keep it a place for positive conversation. Let me know what you think, especially if you’re in the tests.

mosseri, to random

We’re starting to test the option to archive posts with a small number of people. You can do this manually, for individual posts, or choose to automatically archive all posts after a certain period of time. If you want to make your post public again, you can always unarchive it whenever you’d like. I ran a poll white back and the resounding feedback was not to make this the default, so we’re gonna try it as an option.

mosseri, to random

Excited to see this launch today. Meta AI is now integrated into search and is expanding to more counties in English so more people can use it on Instagram.

mosseri, to random

In my job I spend a fair amount of time with both smart people who are incredibly skeptical of AI and its potentials and other equally intelligent people who are wildly optimistic. One way I square this circle is accepting that we all tend to overestimate what can happen in the short term and underestimate what can be accomplished over the long run.

mosseri,

The use cases I'm most interested in are around creativity. People often talk about ideas that look like a button that makes a finished video and shares it on your behalf, but that's not what this looks like. People have taste and emotional resonance that AI can't replicate. Instead, for creators, AI will show up as series tools of tools that make it easier for more people to be more creative.

mosseri,

Imagine a tool that translates your audio into another language and syncs your lips so you can grow in another country. Imagine an AI that gives you insight about the patterns of what's resonated and what's not about what you've shared in the past. Imagine one that reads over a brand deal contract and gives you an objective take on how favorable the terms are. AI doesn't need to disintermediate the creator. If we're in, we can find all sorts of ways for the technology to empower creatives.

mosseri, to random

Follower counts matter less than view and like counts. I understand why people focus so much on follower counts; they're prominent and they're easy to find. But if you actually want to get a sense for how relevant an account is, look at their how many likes they get per post and how many views per reel instead.

mosseri, to random

Threads Update 🔔🧵🏀

Big news, NBAThreads - we’re testing live scores, starting with NBA games. We’ll bring this to more sports and leagues soon, but I’m excited for this community to try it first.

Search for a team on Threads, and you’ll see scores for live and recent games — and times for those starting soon.

I’ll be using this to keep up with the @warriors over the next few weeks. Who’s your team?

mosseri, to random

Threads Update 🔔🧵

We’re rolling out a beta of our fediverse integration in a few countries, including the US. Starting today, people who are 18 or older with a public profile can opt into a test that lets you share to the fediverse. You won’t be able to see replies or follows from the fediverse yet, but you’ll be able to see the total number of likes from Threads and the fediverse. To turn on sharing to the fediverse, go to your Account Settings and tap on Fediverse sharing.

mosseri,

If you’re a user on another server in the fediverse, this means you can now follow Threads users who have opted into the beta and interact with their content.

Excited to continue our progress here. If you try it out, please let us know your thoughts in the replies.

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