This is definitely their attitude. When spez came back he said his biggest regret when he left previously was "leaving money on the table" and that he thinks Reddit should be in the same league as Facebook and Twitter (before Musk stomped that into mulch). They're not appreciating what they have, they're obsessing over all the things they're think they're missing out on.
Reddit Stands By Controversial API Changes As Subreddit Protest Continues (www.forbes.com)