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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being...

Amid fresh warnings that Russia is preparing “violent acts of sabotage” in Europe and NATO states, experts say there is already a significant uptick in what appears to be covert Russian sabotage (www.france24.com)

Jenny Mathers, a specialist in Russian intelligence services at Aberystwyth University in Wales, said there has been a notable increase in the number and intensity of Russia-linked incidents for the past year, adding that “we are likely to see an acceleration of this trend"....

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said,...

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