Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships (www.adweek.com)
Google Is Paying Publishers to Test an Unreleased Gen AI Platform. In exchange for a five-figure sum, publishers must use the tool to publish 3 stories per day. (www.adweek.com)
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. (www.adweek.com)
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. (www.adweek.com)
Google Is Paying Publishers Five-Figure Sums to Test an Unreleased Gen AI Platform (www.adweek.com)
Google is paying a handful of news publishers to test gen AI products.
Jon Stewart (temporarily) returning to The Daily Show (www.adweek.com)
Who else is excited about this?...
Paste Magazine Acquires Jezebel From G/O Media (www.adweek.com)
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson.
Brand Safety Controls Are Demonetizing Publishers’ Israel-Hamas Coverage (www.adweek.com)
Some publishers lose between 30% to 50% of their advertising revenue to brand safety filters
Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)
The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)
cross-posted from: https://lemmy.world/post/128502...
The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms....
Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
Advertisers are already concerned about long-term reductions in ad traffic from subs going dark indefinitely. (Adweek) (www.adweek.com)
ModCoord: """Campaigns have notched slightly lower impression delivery and, consequently, slightly higher CPMs, over the blackout days, ". This is huge! This shows that advertisers are already concerned about long-term reductions in ad traffic from subs going dark indefinitely!""...
Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)