jikodesu, 2023 could mark a turning point in Japan's smartphone market. Although the iPhone still dominates in the country, its market share has fallen from 58% to 46% as Japanese consumers are now finding it too expensive and lacking groundbreaking features. Meanwhile, Google Pixel's market share rose to 12% from 2%.
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https://9to5google.com/2023/09/28/google-pixel-japan-iphone-market-share/