Some takeaways from a researcher who studied 15 years of every official e-newsletter sent by sitting members of Congress to their constituents:
📧 Republicans are more consistent in using key terms and phrases than Democrats
📧 Republicans use email more – and with more strategic timing, including being more attune to when people are likely to see emails
📧 Republicans use more images and links to friendly news sources
@TheConversationUS Even back in the Reagan administration, liberals tended to talk in paragraphs, conservatives in quick repetitive macros.
In the 90s Newt Gingrich and his allies weaponized it by calling any opponent who dared rephrase a dry, old, statement an inconsistent flip-flopper. Nuance and style were bred out of the GOP's rhetoric in favor of blunt repetition.
Now, repetition is all that matters, not truth, falsehood, or sound argument. Sloganeering without soul.
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