#Interface#Design#Neoliberalism#Capitalism#BigTech: "It’s at the interface where users can follow Amazon’s insistent prompts to see how they sound. Halo’s interface makes the product seem useful, and it is where the use of technology actually occurs. This exemplifies so much of emerging consumer tech, which relies on the interface to produce the appearance of utility that will ensure further use. It is the form of the interface that enables the function of the technology. Remember that Amazon tells us to “see how you sound.” In other words, you can’t actually know how you sound until you see it. Today, the interface becomes the thing that legitimizes any and all human experience, even emotion.
I’d argue that the interface itself is the ideological bulwark of capitalist technology writ large. The interface serves to naturalize—in Roland Barthes’s parlance—the ideologies, biases, histories, etc., that are embedded within our technologies. The interface is the place where users actually interact with those biases. It legitimizes the ideas and ideals designed into a technology and circulates them in society." https://www.fastcompany.com/90836114/technology-has-an-interface-problem
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