…like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait.
Honestly, articles like that one ought to be presented as a justification for seeking a monopoly-breakup of the company. Specifically, summarizing as, "yes, we were mostly OK with you having a monopoly while you were still using that status for the public good, but now that you've decided you no longer need to act in the public interest, you no longer deserve to have a monopoly position".
I mean, fuck: at this point, maybe it's less just "break up Google" than "force Google out of the search business altogether" (and, along with it, forbid anyone from being in both the search and the advertising business ...possibly, even "prevent anyone with an advertising LoB from being in any other LoB that might create a conflict of interest").
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