#Hypercapitalism involves the devious practice of passing people 💩 turd sandwiches wrapped in glossy paper, and have the recipient be happy and surprised when opening them.
Because only outward packaging is all that matters, the superficial layer. Hypercapitalism aggressively teaches to look no further. To not see deeper value and meaning. For its practioners, which we all are to an extent, superficiality is thus the "Return on Lack of Investment" we get in return.
Thinking about how this works and in the context of #SX, I introduced #SocialEssence to ponder deeper meaning in the design of social experiences.
It can be a best-practice in a toolbox of #MindfulDesign.
Using an example of a #FediFantasyCard created with the fabulous tool by @nash and @hexephre I described some thoughts on the general idea of "valuing existential essence" in the design of social networking applictions.
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