Siri is becoming one of the key narratives of Apple's 2023, with a growing crescendo of stories about how a dysfunctional org, political infighting and an aging, inadequate technological base has left Apple excluded from the incredible advances we've seen with LLMs over the past year or two. Developers on other platforms are using Copilot to build their entire apps, where Siri can't even cope with multiple commands in one request. How critical of a strategic failure will this prove to be?
