Understanding microfascism: reading Deleuze and Guattari alongside management guru texts
Sideeq Mohammed (2019) Culture and Organization
"the desire for fascism, power, conformity, and rule-following of which Deleuze and Guattari speak offers a productive way of understanding the success of the management guru and the broader allure of the management advice industry."
"‘Why did the masses desire fascism?’ ... Posed in the context of their attempts to develop a more robust conceptualization of ‘desire’ as a psychosocial force, they suggest that ‘only microfascism provides an answer to the global question: why does desire desire its own repression, how can it desire its own repression?’ (Deleuze and Guattari 2005, 215)"