When you think about it, online advertising is remarkably primitive. The algorithms focus on showing ads to consumers the data shows may be interested, but typically fail to consider the best time to show that ad to the consumer, and the best context in which to show that ad. As a result, it ends up being more about just assaulting the consumer with a mass volume of ads in the hopes they’ll click on something, which just alienates consumers even more from the already intrusive advertising.
@liampomfret
The solution is for ads to be matched to the webpage, not to the visitor. The ads become more relevant, there's no overhead for user tracking, and it helps undo the alienation.
If website owners agree to display ads which they have no control over and which could be promoting the exact opposite of their values, doesn't that mean that they care about $$ more than the products/causes the ads are promoting?
Or do the ad platforms let content creators choose what ad topics and keywords to disallow?