We're only two days into the official campaign period and already it's been a complete shitshow from Sunak.
Firstly, he announced the election date while in the pouring rain, making him look like a drowned, pathetic rat.
When he was in Wales, he expressed glee about the upcoming European Cup... Except that Wales did not qualify at all, but England and Scotland. So uh... That's like rubbing it in lmao.
Just yesterday, he went to Belfast's iconic Titanic Quarter, where the actual Titanic was built. Local journalists asked him if he was "captain of a sinking ship".
Then, of course, there's the fact that Sunak barred journalists from some portions of his campaign...
I legitimately think that with the way Sunak is campaigning, it's very easy for non-aligned/anti-Conservative press (and the Labour party) to create a narrative that Sunak is a fucking loser (which he is).