Exactly. Even reddit didn't spring up overnight, and the great digg migration everyone talks about wasn't a one-time en masse thing. It was a slow bleed for 2~3 years, and those that stayed on digg turned it into one huge circlejerk about how digg was so much better, reddit's UI sucked and was confusing to use, and people would end up back on digg eventually ... EXACTLY like what is happening on reddit now.