I don't even think Sony's MFN is an issue as Alan Wake 2 is $10 cheaper than on consoles, a boon for the consumer and something I could get behind, but no.
Vbucks aren't even lower cost on pc where 100% of the sale goes to Epic. No 30% cut there but prices are the same.
I'm all for supporting the message that Tim is trying to portray but they're so inconsistent with the way they manage the business I can't for the life of my accept that they're being honest.
They briefly cut the price of vbucks on mobile when they pulled the stunt and could easily do the same on pc permanently. PC Vbucks aren't transferable to Playstation wallets so they should be able to do something.