Like, make a series of games that are low budget, relatively short, and easy to pump out very quickly, but with a distinct series identity and maybe a consistent writer/artist across games. Then make a lot of them and get people hooked on the series instead of on 1 mega game.
Urban Games currently does this with Transport Fever. They flat out said while hyping the release of Transport Fever 2 (which was their third transport tycoon style game) that their goal as a development studio is to make the best transportation tycoon game they can. So they intend to continuously iterate.
N3V Games, who developes the Trainz simulator game was literally formed to buy up the property and talent from its original developer Auran and continue the franchise
There’s a third example I was going to give but got distracted while writing this comment and forgot