Let’s take the show halo fans have wanted for decades now, bring in a bunch of people who know nothing about the franchise, forbid them from learning about the franchise, and then we’ll market to people who don’t care about the franchise.
Corpo marketing big brains right there. Halo has one of the largest followings in gaming and still that wasn’t enough. Hell the fans would have encouraged others to watch but nooo had to make it bland and generic for non fans. And they didn’t even do that well!