Anyone remember that ad campaign with everyone showing off their gigantic disgusting thumb blisters that they got from playing video games for so long?
I wouldn’t go so far as to say you’re outright wrong, but I feel the nuance of subtlety is important here. These ads are cheeky without intending to be overtly offensive. I imagine most folks see edge lords as the childish button pushers that they are, and this is more developed and mature, imo, of course.
Yeah nuance is good. This ad is a bit more cerebral but it’s definitely ‘of a generation’ that I think the majority of proto-edgelords emerged from. I think it just evokes the video game mags of that era and it has the same kind of surreal over the top visual style that a lot of the more offensive ads shared.
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