Latest Google updates have led to massive traffic changes for news websites
Some news publishers in the UK, US and elsewhere have been “profoundly affected” by a string of Google search and Discover updates since September affecting traffic and, as a result, revenue.
Websites with a traditional focus on scale, often built with the aid of SEO explainer-style articles, appear to be among the hardest hit while sites with a better user experience due to having fewer adverts – therefore many more subscription-focused newsbrands – report being less affected.
Google said it has not specifically targeted publishers but that its aim is to “show helpful and reliable results”.
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