It’s because the extreme-right campaigns are fuelled by hate and discontent. And it helps them by chanelling it towards minority groups (obviously a majority won’t work because they would alienate too much of their own userbase). So the narrative is ‘the brown people’ cause all the problems, the LGBT community etc etc. Hate unites people more easily than love 😢
What worries me the most is that formerly normal sane ‘friends’ actually buy into this BS and have become rabiate trans-haters practically overnight. 😢