Pretty un-self-aware indeed. He got so distracted/butthurt over internet reactions accusing him of maliciously stealing the prototype… Like obviously not, people are just pissed about the injustice. His ego benefits from the size and influence of his business qua business. But his ego leads him to see himself still as that scrappy YouTuber whose just tryna do what he does, forgetting that he’s got greater power now and greater responsibility.