The problem here isn’t that they have unattainable standards, it’s that a lot of men aren’t putting in effort to meet those basic standards, for whatever reason.
Are men obligated to meet those standards if they have no interest in doing so? Men don’t just exist for the sake of giving women someone to date, after all. And while the article was (I hesitate to say intentionally) vague about specifics, one thing it mentioned multiple times was holding a college degree. It’s hardly what I’d call “basic standards”, considering it takes a huge amount of time, and a fair deal of money to achieve. Of all the men I’ve talked with, myself included, that “standard” doesn’t seem to be prevalent, with the closest thing being “I guess it would be cool”.
At what point does the principle of “if everywhere you go smells like shit” start applying to these women who date but seem to never find a man that meet their standards? It only seems reasonable if nobody meets the standards, that the standards may be a major part of the issue.
And I don’t mean to say that women should just settle for men they don’t like, but “just stay single” is always an option, one men are told repeatedly whenever they struggle with relationships.