Also to piggy back off the WDS thing, SCCM (I believe) is included with Windows Volume Licensing so you could also use Task Sequences as a route to image. I built our whole imaging setup with it and only had to build one baked image because the OS needed like 120 pieces of software or something crazy like that. That’s obviously not all that it does but I prefer the flexibility of SCCM’s management alongside the imaging.
Edit: yeah it’s included if you use Microsoft 365.