If I already know I want to play/watch something I will avoid everything I possibly can about it until I get a chance to experience myself.
It started when I was lucky enough to walk into John Wick knowing nothing but the name. Didnt even know it was an action movie, just went with some friends and picked a movie at random. When he started taking a slesge hammer to his garage floor I knew it was going somewhere wild, but I had no idea where. Really taught me the value of leaving surprises for yourself.