beerman,

I mean, I understood that part. My first sentence was:

I get it’s to shame the brands

I guess I’m probably more vigilant than most about looking at the unit price, which would reveal these kinds of price changes vs competitors.

I think it’s an unreasonable expectation that companies will advertise they’ve raised prices or shrunk packaging. The shrinkflation is deceptive for sure, but I’ve just come to expect that’s what companies will do, especially in an inflationary environment.

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