It is sometimes convenient for a major corporation to be #ApparentlyProgressive because doing so will have a positive reaction in the market, ie because doing so will sell more stuff, and make more money.
However such an #ApparentlyProgressive corporation will still, and without a moments hesitation, donate to conservative, reactionary, politicians to gain a more favorable legislative environment that will let them keep their profits and continue evading taxes. #BecauseCapitalism
Which is exactly WHY so-called “free market” conservatives (latest local example being the potato head leader of the opposition) get outraged at #ApparentlyProgressive actions by corporations: they don’t want those market segments to even EXIST, let alone exist with real market power. But whilst #becausecapitalism remains the driving force for everything corps do and whilst the ACTUAL markets in the real world are trending progressive, they’re shit out of luck.