@eff I wonder: if EFF had never gotten any money from Google, would they call them something more incisive than "paternalistic" (which sounds a bit bad, yet reassuring, clearly not of ultimate danger..)?
maybe more like: "violently predatory" or "beyond monopolistic", or "enemy of freedom" or "ultimate threat for privacy and freedom online"?
bah! "paternalistic" is probably enough to describe one's sugar daddy...