People overestimate what "AI" of today is and what it can actually do, because memes are spreading that describe any machine-assisted process in a highly glossed-over form, ignoring the required human effort to make it work.
The naive impression is that you just gave some generative engine a prompt and the result came out fully formed, when the actual process is that the people behind the project used multiple purpose-built engines, for each of the engines they iterated on prompts that would output something semi-coherent, and then they used human efforts to tie the result together.
This is currently spreading as "this AI-generated pizza commercial" with no further explanation, but Tom's Hardware interviewed the actual people who made it work: