#AI#Search#Google#SearchEngines#SEO: "AI Overviews are just one of a slew of dramatic changes Google has made to its core product over the past two years. The company says its recent effort to revamp Search will usher in an exciting new era of technology and help solve many of the issues plaguing the web. But critics say the opposite may be true. As Google retools its algorithms and uses AI to transition from a search engine to a search and answer engine, some worry the result could be no less than an extinction-level event for the businesses that make much of your favourite content.
One thing is certain: Google's work is about to have a profound impact on what many of us see when we go online.
Over the last two years, updates meant to make Search more “helpful” devastated many website owners who say they follow Google’s best practices. (Source: Semrush) (Credit: BBC)
Over the last two years, updates meant to make Search more “helpful” devastated many website owners who say they follow Google’s best practices. (Source: Semrush) (Credit: BBC)
The changes came about because Google recognises the web has a problem. You've seen it yourself, if you've ever used a search engine. The Internet is dominated by a school of website building known as "search engine optimisation", or SEO, techniques that are meant to tune articles and web pages for better recognition from Google Search. Google even provides SEO tips, tools and advice for website owners. For millions of businesses that rely on the mechanisations of the Search machine, SEO can be an unavoidable game.