“We have to kill modernism. It's not relevant anymore. So much today is a race to the bottom and we can't do it anymore. We need a new appreciation of craftsmanship and to let go of the idea of mass producing everything at the cheapest price for everyone." - HEM CEO Petrus Palmér
Yes please! There is so little differentiation in the furniture market. Walking from shop to shop, you instantly recognise SO much of the same, with just minor tweaks. #StockholmFurnitureFair