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This profile is from a federated server and may be incomplete. Browse more on the original instance.
Why publishers are preparing to federate their sites - Digiday (digiday.com)
The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.