I can't speak for JD, but I have talked to others who are either more into Farcaster or more into nostr (rather than the Fediverse), and I've talked to them about the Fediverse.
I have noticed some commonalities in what they said —
№1:
They believe that a significant part of the Fediverse is anti-commece.
They feel that commerce and payments are important.
№2:
They don't trust the servers controlling their identity and presence.
They feel it should be independent from any server.
leodurruti