divide and conquer is one the greatest tactics of hate and fascism: you go after the poor. you go after black people. you go after gay people. you go after trans
and each time there is enough hate in one of those othered groups that you bizarrely pick up support in that group
poor people who hate black people. black people who hate gay people. trans who hate the poor. etc., etc
hate unfortunately works in politics, and long as it does, it's a heavy slog