#Apple#VisionPro#AR#VR#BigTech: "The concept of the Vision Pro might have excited some developers in an Apple lab in Cupertino, but most people are never going to use computers in the way those engineers and their managers imagined. Before the 14-day return window closed, there were plenty of reports of people heading back to the Apple store or popping their headsets back in the post to get their money back. They bought into the hype, they tried the new thing, and they ultimately realized it wasn’t worth it. That’s now being reflected in the sales numbers.
Apple initially had a sales target of 3 million Vision Pro units in its first year, but slowly revised that number down to 900,000. When the product was released, estimates pegged initial sales at around 200,000 units, though it’s not clear how many of those were returned. Even people who kept their devices have recently been sharing on social media that they rarely use them anymore. It was no surprise on Tuesday when Apple analyst Ming-Chi Kuo reported Apple had slashed Vision Pro production even before its international launch, expecting to sell as little as 400,000 units this year. Kuo also suggested a cheaper version had been pushed beyond 2025, if the company makes one at all.
For some companies, selling 400,000 units would be a major achievement. But for a company like Apple that sells well over 200 million iPhones every year, along with tens of millions of Macs and iPads, it’s nowhere near the success they need it to be to justify the resources that went into it. And it’s looking ever more likely it will never get there."
