I like to imagine this was thought up by some ambitious product manager who enthusiastically pitched this idea during their first week on the job.
Then they carefully and meticulously implemented their plan over 3 years, always promising the executives it would be a huge pay off. Then the product manager saw the writing on the wall that this project was gonna fail. Then they bailed while they could and got a better position at a different company.
The new product manager overseeing this project didn't care about it at all. New PM said fuck it and shipped the exploit before it was ready so the team could focus their work on a new project that would make new PM look good.
The new project will be ready in just 6-12 months, and it is totally going to disrupt the industry!