I was thinking the same, it’s not aiming at any gender as far as I can tell. I took it as a wink at the “men always want sex, no exceptions” stereotype/gender norm. But, I’m a man and all that proves is that the slogan is vague enough that each reader will have their own personal interpretation of it’s exact meaning based on their own experience.
In that sense it is indeed a terrible slogan if only for the fact that it seems to elicit a negative, but highly personalised, meaning for everyone. The exact opposite of what you hope to achieve with a slogan.