So, does anyone pay for #ITVX without the adverts?
If so, they may be wasting their money; just watched the whole of #Vera and other than the sponsor's bookends for each segment we saw just one advert for the while episode.
ITV's media sales team would seem to be having trouble selling adverts into the 'catch-up space'... but if this is more generally the case paying for the premium ITVX looks like being a pointless expense.
Add comment