18+ smallcircles, 
The horrible Apple ad is a good opportunity to highlight one of the amazing but also highly impactful animations by Steve Cutts.
In this video featured on the official music clip of "Are you lost in the world like me?" by Moby and The Void Pacific Choir.
https://www.youtube.com/watch?v=VASywEuqFd8
Content warning: animation contains scene relating to suicide.