"The biggest thing to come out of the event [was] an ad that was supposed to introduce the new iPad Pro. In the video, a hydraulic press crushes the tools and products of human creativity, including everything from a trombone and piano to a sculpture and set of paints. [...]. Everything must be obliterated for the press to rise again and show a gleaming black rectangle."
@parismarx on Apples iPad event. Spot on. What an insult to human originality that ad was.
