2009 era was also when Intel leveraged their position in the compiler market to cripple all non-Intel processors. Nearly every benchmarking tool used that complier and put an enormous handicap on AMD processors by locking them to either no SSE or, later, back to SSE2.
My friends all thought I was crazy for buying AMD, but accusations had started circulating about the complier heavily favoring Intel at least as early as 2005, and they were finally ordered to stop in 2010 by the FTC... Though of course they have been caught cheating in several other ways since.
Everyone has this picture in their heads of AMD being the scrappy underdog and Intel being the professional choice, but Intel hasn't really worn the crown since the release of Athlon. Except during Bulldozer/Piledriver, but who can blame AMD for trying something crazy after 10 years of frustration?