paezha, 5 months ago

@geodarcy

3/n
By framing active school travel as an individual choice collective action is kept out of the frame, which limits the range of policy alternatives that the public is aware of.

If we had to paraphrase how active school travel is framed in Ontario, it would be like this:

"Spinach is good for you; here are some tips for choosing spinach."

While reasonable, the message is not particularly persuasive.

#TransportationResearch #policy #onpoli #ActiveSchool Travel #walking #cycling

paezha, 5 months ago

@geodarcy

4/n
Given the stakes, more potent framing would need to convey the urgency of the relevant issues:

"Spinach is good for all of us; if we don't eat more spinach, the world is going to burn and we will all be sick and die horrible ecocidal deaths."

Or:

"Spinach is good for all of us; we all need to eat spinach to ensure that the world remains livable for the children of tomorrow."

#TransportationResearch #policy #onpoli #ActiveSchoolTravel #walking #cycling